Ant Team Advertising Agency
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Attention Facebook Pages Owners

Here we are for another fresh news of Facebook this January 2014! Just recently jarred a news that Facebook Starts Showing Fewer Text Status Updates From Pages, More From Friends posted on TechCrunch. The official Facebook blog post is here. We can clearly see that News Feed is such a core important Facebook feature that they’ve been improving in, just like Google Search algorithm. When you logged in to Facebook, the first thing you see is News Feed of your friends’ updates. Facebook team studies the effect of text status updates between friends and pages. They did test by showing

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Working In Collaboration

Here at City Life Ant Team, our team uses a number of cloud-based apps or tools that increases our productivity for both individually and as a team. Now, what is cloud based applications? The word “cloud” nowadays refers to the Internet and application can be defined as the software that help us do specific tasks. For example, we used to purchase and download Microsoft Office then install it on desktop computers but with “cloud” there’s nothing to download or install, you simply connect to Internet and use the application on the cloud. To name a few, our team uses Google

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Things Your Customers Will Ask In 2014

I read an interesting article written by Barry Moltz, published by OpenForum. He argues that customers will be more difficult to please and in the same time, they will be more demanding as well! Here are 10 predictions of what will customer demand: Personalized customer service Ability to track orders and research history Swift response to tweets and Facebook posts Immediate shipment or quick delivery of a service Try and buy Social transparency Proactive customer service post-sale Value Information available 24/7 Be listened to, and heard Having read those, what do you think? They don’t look new for us but

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Have You Added Social Media Into Your Website?

Most of business owners in Singapore are probably, by now realise the importance of social media integration to aspects like advertising and marketing. However at the very foundation question we ask is: have you added social media into your website? If you are able, promote your social presence from your website by: 1. Asking them to Like you on Facebook, or follow you on Twitter 2. Place social media icons and link them from your website 3. Link your website with Google Plus, also good if you have Google Authorship set up 4. Announcing your social media use from your

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An SEO Trick Google Does Not Like

Still getting the hangover feeling of Merry Christmas! Yet there is a very interesting story happened yesterday. An article about Google’s Investigating Rap Genius For Using Spammy SEO to Grow Traffic by Valleywag, most people view this as one of the biggest site that got a hit for its SEO ranking. It began by a Facebook campaign called Rap Genius Blog Affiliate that asked bloggers to add links to Rap Genius’ Justin Beiber pages in the bottom of their blog. This will of course increase backlinks to Rap Genius’ website. In exchange, their blog post will also get a massive

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How to Prepare Your Social Media Strategy

Very much like getting a blueprints ready before starting off a building construction, every business needs to get its social media strategy right before actually doing it. When it comes to opening your business in social media world, have a clear mindset that it is a unique and continuous marketing channels. Why we say so? We do print advertisement in newspapers and magazine and in this form of advertisement, most likely it is one-time off. Print medias have limitations to stay in consumer’s mind and memory unless the consumer initiate the action to recall that memory. With social media, there’s

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Facebook News Feed Gets More Competitive

Yesterday Facebook updated their blog with a post title What Increased Content Sharing Means for Businesses. Frankly speaking, it’s a relatively short post but has important meaning for businesses who are trying to reach and engage using Facebook Pages. Let’s dig it deeper, perhaps in layman language, what do they mean from both user and business perspective. Some of the key points are: 1. “News Feed has to be useful for people and we’re going to continue to improve it so that people have the best experience possible.” 2. “People are connecting and sharing more than ever. On a given

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How Is The Marketing Outlook for 2014?

Yes, we are busy preparing one of the busiest Christmas season of this year! But as we think forward, looking ahead on the marketing landscape for 2014, one thing we can be sure of: Internet and social media will become a must-have marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace. What are going to change in

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How To Have A Good Meeting Over Coffee

The coffee meeting is the Swiss Army knife of networking. It’s a low-risk way to meet new people, swap advice, and lay the foundation for a more substantial relationship. If the concept of a coffee meeting is foreign to you, you only have to remember one guiding principle: never, ever waste the other person’s time. They are providing their time, their most precious resource. The good news is that the bar for coffee meetings is pretty low. Most creatives can likely tell you of meetings that started with “let’s grab coffee” and ended in an unproductive conversation. However, you’re better

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Recent Change on Google Hiding Search Terms from Public

Google didn’t cut off publishers completely. They can still get information on the top-2,000 most-popular keywords, just not in real-time and only through Google’s webmaster tools, which limits the way publishers can adjust content on the fly to attract more organic search traffic. The shift is having an impact on the earned-media strategies of marketers. Soon after Google turned out the lights, Rosetta partner Jason Tabeling received a panicked call from one marketer who is a huge Google advertiser that also depends heavily on organic searches. “His concern was, why is Google doing this?” Mr. Tabeling said. Read the complete

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