Focus On Search Engine Optimization

How do you find stuffs on the Internet? Well, the answer is Google of course! And as you search, which website would you click in the next ten minutes? those in the first page! This is Search Engine Optimization (SEO) is all about. Getting into page one of search results! Here are some tips if you really serious about getting ranked on page one SERP (Search Engine Results Page). 1. Choose three to four keywords to focus. In whatever you do on the Internet be it website or social media post or video description text, always have these keywords. 2.

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The New Era Of Marketing

Marketing these days is beyond spreading brochures, magazines or newspaper advertising, or even doing TV commercial. We already know at least three more mediums that are in fact extremely close to our very lovable customer. They are email, mobile devices and social media. If you are not present on these mediums, we recommend you to start thinking about it and if you want, we could have discussion on your great ideas! Take a look at the image below. In the U.S., mobile devices already account 92% of Americans and of which, 70 million are smart phones. 97% of US households

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Effective Outdoor Advertising

In this small city of Singapore, we find most people are conveniently walking and jogging along the road also, taking public transportation. It makes sense to create advertising outdoor such as on billboard, taxi, bus stop, or even on the bus itself. Here are some tips for your consideration to be effective in outdoor advertising. 1. Six words or less. On the go, people won’t be able to read and grasp things slowly. What you want to communicate must be there in six words or less and with a huge text size. 2. Get Noticed, But Don’t Make Your Billboards

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Infographic: Exploring Facebook Hashtag

If you have been wondering why some people use #giveaway or #win on their post, well you just came into the right page. Hashtag can simply be defined as a way to organize a collection of similar data. For example, a post with hashtag giveaway (#giveaway) will grouped with other posts with the same hashtag. What can we get IF these collecting action is done on real time basis? The result will be what’s trending right now. And yes, some of you might think this is exactly what Twitter already have. The difference is just that, what you post on

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Even Facebook Is Going Local

To be honest, perhaps only a few Facebook users in Singapore used Facebook Credits. We can use it for Facebook Advertising payment but somehow we choose credit card or Paypal over Facebook Credit (unconsciously too perhaps). Sometimes user may not aware “what should I pay or buy on Facebook?” Yep, that sort of questions may be answered in coming years as Facebook is now completely moving towards local currency payment. What does it really mean? The initial Facebook Credits concept was to become “universal”, which means, if I am residing in Singapore and would like to buy let’s say Plants

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Where Does The Tagline Go?

I came across this good to read article from AdWeek titled The Death of the Tagline that proves evidences may not be that relevant anymore even for big brands like Apple, Starbucks, or Coca Cola. There’s certainly evidence that taglines have diminished in importance. Many of the most admired brands—Starbucks, Whole Foods, Lululemon, Nordstrom—don’t have them. Some brands whose taglines helped propel them to greatness no longer use them. Apple hasn’t used “Think different” for years, and the sign-off to its most recent TV ads, “Designed by Apple in California,” is less a tagline than a closing salutation. Here is

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The Good and Bad of Video Content

Many times I see people who are commuting train in Singapore busy with their smart phone or tablet for one thing: watching video. Be it YouTube or streaming. Even in YouTube, we now watch advertisement that can be skipped or couldn’t before watching the video you wanted. So what are the good and bad about doing video content for your business? Let us start with the good reasons. 1. You can create the video longer. Which also means, it may be more engaging when you use the right way communicating your message. Unlike reading, video content has less tendency to

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What Can Twitter Do For Your Business?

For many of us staying in Singapore, the number of Twitter users is relatively much smaller than Facebook but if your business in Singapore is targeting International customers, please read on as we convince you that Twitter can do good things too. Twitter is important marketing tool for your growing business even though unlike Facebook, you have max 160 characters limit to convey your message. Here are some amazing things Twitter can do for your business. 1. Bring in new leads The method to get new customers by using Twitter lies in healthy balance of promotional and non-promotional Tweets, incentives

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Three Copywriting Style That Works

Copywriting is a truly important element in every advertisement. Sometimes neglected by argument “more pictures, less texts”, it even put more pressure to achieve what it calls effective copy writing. That means yes, you should put less texts and therefore it must be a super high quality and persuasive and effective copy! It takes aptitude, mastery and special knowledge and is both art and science to produce effective copywriting content. We’ll take you to three examples of copywriting style that works. 1. Plain and honest copy In this type of content marketing, things are straight forward, simple and no superlative

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