Your Mood and Job Tasks

I found this article interesting titled Use Your Anger To Smash Creative Block. No doubt that for us in advertising industry, creativity is really our core competence and we are passionate about stretching it out beyond any limit. The article tries to suggest a conclusion based on scientific research. New evidence suggests that negative emotions might just help our creative abilities in certain areas. Specifically, when you’re in a bad mood, the bad mood is an asset best used to attack a creative block. The research comes from a trio of European professors who studied the habits of over 100

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Email Marketing Tips for Small Businesses in Singapore (Part 2)

Yesterday we talked about email marketing tips related to your Subscribers here. The conclusion is you need to really focus on growing your Subscriber list. Now let’s move on to the email content. You would first think what you want to tell customers and how to present that content beautifully so that people would want to read it. Here are some tips: 1. Put a good design that fits your brand. Even your email needs branding and look and feel that are consistent, for example, you must put logo and use company’s color in the element. 2. Make it easy

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Email Marketing Tips for Small Businesses in Singapore (Part 1)

The past few years have been quite phenomenal for the growth of Internet through mobile adoption in Singapore. Our clients have been asking if email marketing really works or not. We clearly see how deal sites and some communities (such as Groupon, Deal.com.sg, CozyCot) leverage and utilize their email marketing database well. Here are some tips we would like to give. Let’s start with the Subscribers. These are people who signed up for your newsletter and people whom we are sending the email marketing to. Think how to grow and expand your Subscribers List by: 1. Making it easy to

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Simple Steps To Be Success At Anything

Is there any simple formula for success? Is there any shortcut to success? In online marketing and advertising, this is how you should begin: start! Yes, first step is to start. The difference between true failure and just another leg on the journey to success are steps two and three. Pay careful attention to what happens when you try, figure out why, and carry on with a smarter perspective. To put it simply, try, observe, improve and repeat. Take one step to start something today!

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Advertising Lessons from David Ogilvy Part 4 (end)

Here is the last part 4 of Advertising Lessons from David Ogilvy. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. Oh wow, another stress on headline as the most critical part of your advertising copy! The simpler the better. Play to win, but enjoy the fun. I always think that if don’t even enjoy our own ideas and

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Advertising Lesson from David Ogilvy Part 3

We had previously wrote about advertising lessons from The Father of Advertising Mr. David Ogilvy on part 1 and part 2. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. Ant doesn’t talk to elephant using ant’s language. It is very crucial to think from the receiver’s perpective. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. Use the information you have

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Advertising Lessons from David Ogilvy Part 2

We began with foundation statement that your product or service must add value to customer in the first place. Let’s see what’s the next lesson from Mr. Ogilvy. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your

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Advertising Lessons from David Ogilvy Part 1

Who is David Ogilvy? He is as many advertisers and marketers call as the Father of Advertising. As written by CopyBlogger: As content marketers, we can learn a lot from the legendary Mr. Ogilvy. He was, after all, one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. For example, consider The Guinness Guide to Oysters, an early form of what the kids are now calling native advertising — from 1951. We can study Ogilvy’s successful advertising campaigns to learn how to persuade prospects, influence readers, and create memorable, evergreen content. But “The

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The Beginning of 3D Print Marketing

Perhaps us who are living in Asia region has yet to see this in many places but it seems 3D printing will soon wave as more brands finding out how to use it as advertising. Coca-Cola wanted to introduce its new Mini Bottles in Israel and worked with Gefem Tel-Aviv on this fun 3D printing idea. The brand invited consumers to create tiny, digital versions of themselves in a mobile app, which they then had to tend to carefully, Tamagotchi-style. A select few of those caretakers then won a trip to the Coca-Cola factory, where they were invited to turn

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