Facebook Shared Photo Albums

Uploading photos to Facebook is now even better and easier to collaborate as Facebook launched Shared Photo Albums. As Mashable reported: The world’s largest social network announced shared photo albums on Monday, a new feature that allows multiple users to upload images to the same album. The album creator can share access to as many as 50 “contributors,” who can each in turn share up to 200 photos. Album creators can choose a setting that allows contributors to invite others to the album, or retain total control over album invitations. Previously, users could only upload photos to albums they created,

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Linking Consumer Behavior and Advertising

Consumer behavior and advertising are closely related because the main goal of advertising involves using the behavior of potential buyers. The art of advertising is to use visual images and convincing copy to give consumers a sense of longing or need for products or services. This also ties in with the study of marketing, the means by which advertising is delivered to consumers through networking, advertisements, and other means of communication. Suggest Edits Advertising refers to ways in which marketers, retailers, and other professionals communicate with potential consumers or prospects. It usually involves the use of paid printed media communications,

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How To Make Consumers Respond To Your Ads

Here are three ways that marketers can leverage the opportunities of our still-evolving world to engage people and capture their diminishing attention: Respect Consumers. The emphasis on user experience comes in and out of vogue, and one place we need to revisit it is video. Video is on the rise — content and ad plays are skyrocketing — and there’s a ton of momentum for brands to leverage. Users want to see video advertising that ‘s relevant to the content they’re viewing, puts them in control with user initiation and enables choice about when and how to engage. Ads that

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Pay-Per-Gaze May Be A New Advertising Method

Have you heard about Google Glass? Wikipedia defines it as: Google Glass (styled “GLΛSS”) is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google in the Project Glass research and development project, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format,that can interact with the Internet via natural language voice commands You read it right. It is sort of digitalized spectacles that can display information right in front of your eye! But since this is Google’s project, don’t you think it makes sense if Google

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Why Should Your Website Looks Good In Mobile Phone

Your company website is like your headquarter in the Internet world. It should contain and centralize all about your business like an identity. If your business is without website, go and get one right away by checking out our website offering here, however read on as we explain to you why is mobile optimised website so relevant and important now. According to Gartner, this year 2013, mobile phones will overtake PCs as the most common Web access device worldwide. And by next year 2014, over 3 billion of the world’s adult population will be able to transact electronically via mobile

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What Are The Functions of Advertising Agency?

What role does advertising agency plays in the world today? Advertising agency consists of several role that play important part in a lot of business today. We can break it down to: Account Management – Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. Creative Team – An agency’s creative team consists of specialists in graphic design, film and audio production, copywriting, computer programming, and much more. Researchers – Full-service advertising agencies employ market researchers who assess a client’s market situation, including understanding customers and competitors, and

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Top 10 Most Valuable Brands in The World 2013

Keep in mind that every big brand had been a smaller before and the journey of branding is without doubt takes time, budget and persistency year over years. What do you think is the top 10 most valuable brands in the world? We believe you have some in mind, but here is the list according to Business Insider for year 2013. 1. Apple (valued $185 billion). “Apple, in the eyes of consumers, is the gold standard.” Yes, that is so true! Apple has excellence literally in every aspect of their business. 2. Google (valued $113.7 billion) 3. IBM (valued $112.5

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Provide Rich Experience Using Online Media

The virtual world may have been totally disconnected with our touch sense but the fact is, there are so many creative ideas to make it a little better. Consider creating something that excites your website’s visitors through rich experience, allowing them to click and drag here and there, listen to sounds and voices and even in some cases also, take a self picture with camera. One great example is by IKEA with their campaign called Small Space Living. User can checkout the real scene of how they maximize minimal space. We think it is so awesome! Watch their TV advertisement

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5 Benefits of Pay-Per-Click

By using Pay-Per-Click advertising (PPC), your website could appear in the very first page of search engine result page. Not only that, it is also very cost effective because you only pay when someone clicks on it. PPC ads are a great option to compliment your inbound marketing efforts and maximize your coverage on. We’ve outlined 5 reasons why you should create and manage a paid search campaign for your business: 1) Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. 2) Reach– Additional traffic can be sent

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