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Recent Change on Google Hiding Search Terms from Public - Ant Team Advertising | Advertising Agency in Singapore Ant Team Advertising | Advertising Agency in Singapore Recent Change on Google Hiding Search Terms from Public - Ant Team Advertising | Advertising Agency in Singapore
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Recent Change on Google Hiding Search Terms from Public

Google didn’t cut off publishers completely. They can still get information on the top-2,000 most-popular keywords, just not in real-time and only through Google’s webmaster tools, which limits the way publishers can adjust content on the fly to attract more organic search traffic. The shift is having an impact on the earned-media strategies of marketers.

Soon after Google turned out the lights, Rosetta partner Jason Tabeling received a panicked call from one marketer who is a huge Google advertiser that also depends heavily on organic searches.
“His concern was, why is Google doing this?” Mr. Tabeling said.

Read the complete article from Ad Age here.


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