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Advertising Lessons from David Ogilvy Part 1

gr-productWho is David Ogilvy? He is as many advertisers and marketers call as the Father of Advertising. As written by CopyBlogger:

As content marketers, we can learn a lot from the legendary Mr. Ogilvy. He was, after all, one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. For example, consider The Guinness Guide to Oysters, an early form of what the kids are now calling native advertising — from 1951.

We can study Ogilvy’s successful advertising campaigns to learn how to persuade prospects, influence readers, and create memorable, evergreen content. But “The Father of Advertising” also has plenty to teach us about productivity, branding, research, and ambition.

For the following posts, we will take a look one by one, what things we can learn from Ogilvy. Let’s start with first lesson.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

There is a saying that great marketer can sell everything. Does it really true? We don’t think so! The very root of every marketing and business is the product or service that adds value for people. Unless your main product or service solves problem, helpful to people, being creative in advertising.

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