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Facebook News Feed Gets More Competitive

fb-imgYesterday Facebook updated their blog with a post title What Increased Content Sharing Means for Businesses. Frankly speaking, it’s a relatively short post but has important meaning for businesses who are trying to reach and engage using Facebook Pages. Let’s dig it deeper, perhaps in layman language, what do they mean from both user and business perspective.

Some of the key points are:
1. “News Feed has to be useful for people and we’re going to continue to improve it so that people have the best experience possible.”

2. “People are connecting and sharing more than ever. On a given day, when someone visits News Feed, there are an average of 1,5001 possible stories we can show.”

3. “As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality.”

4. “Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well. The fans you have matter.”

5. “One of the ways we maintain a good balance between the two is by making sure News Feed is as interesting and timely as possible. ”

Clearly that Facebook is bringing News Feed into focus so that more business pages’ post showing up more than before! And Facebook is also showing us at least 2 ways to get your page posts appear:
1. Create a highly interesting and engaging post as possible
2. Promote or advertise your page post to reach more audience

So, are you one of those Facebook Page owner who is still struggling with getting your post seen by your fans? Tell us your problems and we’ll see how we can help you out enlarging your social media presence.

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