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Pay-Per-Gaze May Be A New Advertising Method

Have you heard about Google Glass?

Wikipedia defines it as:

Google Glass (styled “GLΛSS”) is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google in the Project Glass research and development project, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format,that can interact with the Internet via natural language voice commands

You read it right. It is sort of digitalized spectacles that can display information right in front of your eye! But since this is Google’s project, don’t you think it makes sense if Google is going to monetize it through advertisement? Perhaps yes!

Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad platform that elevates pay-per-engagement to a whole new level.

If you are curious about it, read the original story from Mashable.


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