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Social Media As An Effective Marketing Channel

smcrayonsA new industry survey from BrightLocal sees that social shares are influencing local SEOs therefore, social media is considered as an effective marketing channel for local businesses.

More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year, while fewer than 1 in 10 are of the opinion that it’s over-hyped. When it comes to generating leads customers for clients, though, SEOs are biased towards search, with 82% saying that “general search” is one of their top-3 most effective online channels.

Read the original article from Marketing Charts.

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